4th Wall Theatre 5-Year Vision (2017 – 2022)

This document was created by the Founding/Artistic Directors and Board of Directors of 4th Wall Theatre Company, in order to communicate our vision to candidates for the position of Managing Director. No implementation strategy or specific action items are included. The crafting of a new, complete strategic plan, with board and staff participation, will be one of the pressing duties of the new Managing Director.

Who We Are

4th Wall's Mission:
To develop and support theatrical artists by aiming to pay a living wage, in order to grow and sustain the community of professional theatrical artists in Houston, TX; and to develop and promote the highest aesthetic of acting that is truthful, by producing exciting, cutting-edge, live theatre.

4th Wall's Vision:
In the future, our dream is that 4th Wall's attention to excellence in performance will attract not only the best theatrical artists in Houston, but also the best theatrical artists in the country. Believing that our ethical monetary treatment of these artists will inspire other theatres to mimic our mission, we dream of a day when these artists will not only call Houston home, but will be able to ply their trades without needing to work any other job. We aim toward a day when sustained theatrical excellence inspires our audience and community to hold our art and the artists who make it to be an indispensible and valued part of life in Houston. To attain this vision:

Where We Are and Where This Plan Will Take Us

Artistic Programming

4-show season
4-week rehearsal period
4-week run, 4 performances per week
Exclusively straight plays
Average 5 actors per production
Average 3 union actors per production
5 to 6-show season
4-week rehearsal period (same)
5 to 6-week run, 6 performances per week
Add musicals
Average 7 actors per production
Average 5 union actors per production

Audience Development
4-show season for a loyal subscriber base of 165 and single ticket
audience of over 2,000
5 to 6-show season for a subscriber base of over 1000 and a single ticket audience of over 10,000

$250,000 annual operating budget
$700,000 annual operating budget
(full budgets are available for review)

Governance and Administration
4-member board
2 full time staff
9 to 13-member rotating board
5 to 7 full time staff

99-seat rented space – rented to other arts organizations to help offset rent costs
99-seat rented space - not rented – which will allow for an expanded season

Regular, free Shakespeare classes for Veterans, based on Stephan Wolfert's model for Bedlam Theatre (NYC)

Supported by a core group of individual donors who make an annual contribution, as well as state and city government funding
Supported by contributions from an increased pool of donors that includes individuals, corporations, foundations, and government

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  STUDIO 101, 1824 Spring Street, Houston TX 77007



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4th Wall is a participant in Engage Houston, a program of Mid-America Arts Alliance with support provided by the Houston Endowment.

Houston Arts Alliance